Manama, Bahrain — The executive committee of the third Asian Youth Games has officially launched a nationwide advertising campaign to promote the prestigious continental event, set to take place in the Kingdom of Bahrain from October 22 to 31, 2025.
Under the patronage of His Majesty King Hamad bin Isa Al Khalifa, King of the Kingdom Bahrain, the kingdom will for the first time, host this landmark youth sports festival, which will bring together athletes from across Asia.
According to Mr. Abdulrahman Al Abbad, Director of Operations for the Asian Youth Games executive committee, the first phase of the promotional campaign has already commenced. Advertisements have been installed along key public streets and major thoroughfares, including Seef District, Bahrain International Airport in Muharraq, and Shaikh Isa bin Salman bridge.
Mr. Al Abbad noted that a second phase of the campaign will soon roll out, expanding coverage to additional areas across the Kingdom to maximize public awareness and engagement.
“We are working according to a well-prepared strategic plan, aiming to reach as many regions of Bahrain as possible to highlight the significance of this event,” Al Abbad explained. “The third Asian Youth Games will mark the first time the Kingdom hosts an Asian Games event for the youth category, welcoming participants from 45 countries who will compete in 24 sports and 253 competitions across various venues in Bahrain’s governorates.”
He added that the advertising initiative features numerous creative proposals and concepts, which will be implemented over the coming period following the completion of required procedures and approvals.
