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NCC CEO: Comprehensive Communication Strategy Finalised to Showcase Bahrain’s National Efforts in Hosting the Asian Youth Games 2025

Mr. Ahmed Khalid Al Araifi, Chief Executive Officer of the National Communication Centre (NCC) and member of the Supreme Organising Committee for the 3rd Asian Youth Games “Bahrain 2025,” affirmed the Kingdom of Bahrain’s readiness to welcome media delegations and ensure comprehensive coverage of this significant sporting event. The Games are scheduled to take place from 22 to 31 October 2025, under the patronage of His Majesty King Hamad bin Isa Al Khalifa.

Mr. Al Araifi affirmed that the NCC, in collaboration with relevant authorities, has developed a strategic framework for comprehensive communication plans tailored to address the needs of all stages of the Games. This framework aims to highlight Bahrain’s integrated national efforts both locally and internationally, in alignment with the vision of His Majesty King Hamad bin Isa Al Khalifa and the directives of His Royal Highness Prince Salman bin Hamad Al Khalifa, Crown Prince and Prime Minister, to reinforce Bahrain’s status as a premier hub for major regional and international events.

The NCC CEO also underscored the collective efforts of all relevant entities dedicated to delivering a remarkable edition of the Games that reflects the Kingdom’s global standing. These initiatives are in accordance with the directives of His Highness Shaikh Nasser bin Hamad Al Khalifa, the King’s Representative for Humanitarian Work and Youth Affairs and Chairman of the Supreme Council for Youth and Sports (SCYS), as well as the guidance of His Highness Shaikh Khalid bin Hamad Al Khalifa, First Deputy Chairman of the SCYS, Chairman of the General Sports Authority, President of the Bahrain Olympic Committee, and Chairman of the Supreme Organising Committee for the 3rd Asian Youth Games “Bahrain 2025”, he added.

Mr. Al Araifi further emphasised that the NCC is committed to leveraging its expertise, capabilities, and logistical resources to support the Games, ensuring seamless media operations, facilitating the hosting of media representatives, and delivering an exceptional experience that showcases Bahrain’s ability to host world-class sporting events with the highest standards of quality and excellence.

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